Seminar - The Consumer Connection: A Producer Perspective
Cristen Clark, Iowa Pork Producer & Food Blogger; Jarrod Bakker, Iowa Pork Producer; Gary Sovereign, Iowa Pork Producer
12:30 PM -
Hy-Vee Hall, lower rooms 107 & 108
The disconnect between farmers and consumers continues to be a big challenge to our industry. We need to continue telling our story and finding shared values with the consuming public to build trust. In this session, we will highlight several producers who are engaging with consumers in various way that are easy for any producer to do. Cristen will discuss how she shares her farm to table story, Jarrod will talk about his experience being nominated for America’s Pig farmer of the Year, and Gary will talk about a project he spearheaded in his community that gives youth the opportunity to be involved in the industry and highlights their efforts to the public.