Keynote: The Food Police
Dr. Jayson Lusk
10:30 AM -
HyVee Hall - Lower Level Rooms 107-108
In a time when many people call themselves food experts, Jayson Lusk takes a critical look at the politics behind food and agriculture. Lusk argues that the “food movement” is built on ever-greater government involvement in the nation’s grocery stores and kitchens, and that consumers should be wary of who is redesigning their food system. Jayson will also include some updates on the consumer willingness to pay research he conducts regularly and how that has changed with the COVID-19 pandemic.